In: Our 2024 preddies | Out: Demna's reign
The tea leaves have spoken
Oh hiiii, besties.
Enjoying a food, drink and family drama-filled festive season? Us too.
Apple’s Notes has been saturating social media all December with people’s preddies for the new year. So, since it’s officially ‘that bit between Christmas and New Year’, we figured now would be a good time to slide into your inbox with a steaming cup of prophetic tea - aka our very own 2024 predictions, what else?
Our crystal ball is crystal clear, giving us the scoop on the trends, dramas and transformations shaping the upcoming year. So sit back, relax and sip the tea.
The List
Brace yourselves. A supermodel is *allegedly* set to make a controversial appearance on the Epstein list and the runway ripple effect will be hella strong. One can’t help but wonder if the pretty little deal said model had with an anti-sustainable clothing retailer was done to set some cash aside for the pending legal fees…? Maybe we’re just reading too much into it - she is a mother of two now. Bless. And speaking of scandals, no one, not even your faves, is safe from the impending exposé storm. Secrets, scandals and surprises await as the industry braces for a rollercoaster of revelations. *Grabs popcorn
Paparazzi Ads Plummet
Is it just us or have you noticed an obscene number of paparazzi shots lately? Celebs, dressed to the nines in Bottega and Gucci, showcase Kering's significant efforts this year. However, in 2024, the rich and famous will likely ditch the overhyped paparazzi shots (Hailey and Kendall, enough!) as they seek new ways to keep it real. Say goodbye to the era of staged snapshots and 'hello!' to a new dawn of authenticity—less flash, more substance.
Pharrell x Louis V
Louis Vuitton menswear will continue to make no noise, at least in the West. Our guess is LVMH’s strategy is to dominate Western and Asian markets with Ghesquière focusing on reeling in engagement through his star-studded brand ambassadors, while Williams attracts Chinese customers through lavish destination shows, starting with the Voyager Show, scheduled for April 18 2024.
Lighter Threads Ahead
Shedding the weight of excess, fashion takes a turn toward lightness. Get ready to breeze through the year with clothing that's as light as a feather.
Recycled Looks Take Centre Stage
We did it, Greta! The vibe for next year will be about embracing recycled looks, even on editorial spreads. Also a vibe: looking good AND doing good.
Brown is the New Black
Chocolate, whiskey, cognac, caramel—name it, wear it. Pop of red? Please. Peach fuzz? Already over it. ‘24 is all about embracing the warm, rich hues of brown.
Alternative Leathers: Cows Catch a Break
Cows can finally just be… cows. Alternative leathers take the spotlight next year, giving a compassionate nod to the environment, as well as our four-legged friends.
AI and Fashion
AI collaborations dominate the scene, blending cutting-edge technology with the artistry of fashion. The future is now, and it appears to be a coup de théâtre, reminiscent of McQueen's visionary approach.
The End of Excess
Excess is over and minimalist cool is here to stay. In 2024, the masses crave good storytelling over data-driven ads. Fashion marketing takes a narrative turn towards authenticity and simplicity - at last. As a stark consequence, we’re about to witness a domino effect in the media landscape, with publications tightening their belts and navigating the delicate balance between relevance and solvency.
MET Gala Resignation Drama?
A resignation announcement we've all been secretly hoping for—possibly tied to the MET Gala. The glittering event becomes the backdrop for a fashion industry shakeup. Goodbye, old guard; hello, new era.
Jacquemus Sells to LVMH?
Simon Porte Jacquemus may be selling his soul—sorry—majority stake to the luxury goods conglomerate. One thing Bernard Arnault loves is gobbling up European luxury houses and collaborating with established designers to expand his empire. Now, as Jacquemus is projected to enter this new chapter with a substantial injection of funds, the burning question arises: Will the brand achieve the ultimate fashion feat, moving beyond the trope of pretty settings and basic clothes that we've seen time and time again?
Trad Wife Goals Take Centre Stage
In an age marked by economic downturns and soaring job dissatisfaction, the spotlight shifts to traditional ‘wife goals’, transforming them into real-life aspirations for many. Welcome to a time where the pursuit of happiness takes unexpected turns and aspirations include idyllic scenes of girls wanting to trade city life for a countryside haven, where they can either milk cows and tend to the farm or whip up culinary delights adorned in gorgeous gowns. We’re so screwed.
Done with Demna… Or Is Demna Done with Us?
The Georgian fashion designer and Balenciaga brand could be parting ways, signalling the end of their creative collaboration. This departure is anticipated to be part of a broader trend of changes in luxury fashion's creative directorship landscape in 2024. With anticipated entries and exits of creative directors, the industry will resemble a fashion-centric "Game of Thrones" in the new year. Get ready to be seated and grab a cup - it's going to be an interesting ride.
Internet Speak
It’s no longer giving, we fear. As communication evolves, we anticipate a shift away from abbreviations and acronyms dominating our online conversations. Get ready for a return to thoughtful and expressive language, where words take centre stage and clarity trumps brevity. It's a linguistic revolution, and we're here for the eloquence and genuine connection it brings. We’re all for embracing full sentences and making meaningful discourse sexy again.
Coquettecore
Not to be confused with croquette or croquet, ‘coquettecore’ will have the girls and guys wrapped up in silky little bows throughout ‘24. Us though? Not a chance. As if plucked from the aesthetic archives of Tumblr's golden days (the microblog is def making a comeback), coquettecore revives the charm and whimsy of a bygone era.
Wishing you all a chic and fabulous 2024—may the tea remain piping hot and ready to serve.
K&V